… for young adult novel Gone, by Michael Grant, who wrote the ‘Animorphs’ series.
This is the first good book trailer I’ve seen. A development in the literary world I’m keeping an eye on. Obviously, it has a budget. But the concept is still quite simple. It has definitely got me intrigued. I also read the chapter sampler and it hooked me right in.
Have a squiz.
If you’ve seen any others, email me or comment – and I’ll do a round-up sometime: literaryminded [at] gmail [dot] com. Email me too, if you want to tell LM readers about your favourite book!
LiteraryMinded 
You had me at Animorphs, and then I read further and found out this book involves post-apocalyptic teenagers with special powers. I don’t need a trailer to know that I would probably enjoy this book.
But I agree this is a well produced ad. I noticed from the imprint page in the chapter sampler that Egmont are licensing this book from HarperCollins US, so I did some digging and found the US book video: http://www.harpercollins.com/harperteen/gone/extras.aspx. It’s interesting to see the differences in approach – the US version has more of a summer-blockbuster feel to me, while I think the Egmont video comes at the concept from a different, subtler angle. Which version do you think is more memorable?
As for other examples: I have to admit some bias here, but my current favourite is http://au.youtube.com/watch?v=VQI1Zcngdq4. It really captures the energy of the book.
Argh, I fail at HTML this morning. That last link should be: http://au.youtube.com/watch?v=VQI1Zcngdq4
I think the HarperCollins preview is considerably less stylish – as you say, it has a ‘summer-blockbuster’ feel. In the Egmont one, the concept is simpler and heightens the intrigue. Definitely more memorable.
The Mac Slater one is alright, yeah. Definitely gives you a feel of what the book would be like, without giving too much away.