Social media marketing & bringing back the letter

Those two things might seem incompatible, but they are two things I have spoken about and written on lately…

Recently I was a guest of the Australian Publishers Association at the Social Media Marketing seminars in Sydney and Melbourne. There were all sorts of speakers – writers, booksellers, publishers, a ‘guru’ and someone like me who sits in the middle of everything, wearing several hats at once. I spoke briefly about LiteraryMinded in the blogosphere and in the social media realm, and then gave some ‘dos and don’ts’, from my own experience, on using social media. Basically I spoke about having genuine conversations, providing insight, and engaging with books and with readers. Charlotte Harper over at the ebookish blog has done a nice write-up of my talk. Check it out here.

My latest publication is in the NSW Writers Centre print magazine Newswrite. It’s called ‘Bringing the Letter Back’. In it, I write a letter to my old Dolly pen-pal Kristal, telling her why I think the letter should make a comeback. I talk about the Women of Letters events, run my Marieke Hardy and Michaela McGuire; and I mention Beth Sometimes’ postcards, Nabokov’s forthcoming collection of love letters, letters between Miles Franklin and Katherine Susannah Prichard and ideas about the link between letters, zines and vintage. I hope you guys get a chance to read it.

10 thoughts on “Social media marketing & bringing back the letter

  1. Pingback: Social media marketing & bringing back the letter - Crikey (blog) | Global Marketing Seminars

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  3. Oh, thank you, Angela.

    I think I was messing with blog – sorry! Comments should work now. Perhaps 🙂

    Thinking of letters – I’m concurrently dipping back into those of Patrick White’s and Keats’. Such honey on those tongues. Inpsiring stuff.

  4. I just came across a packet of letters written to my dad back in the early ’80s. The entire experience of international mail — from the postage marks to the onionskin paper, to the scratchy ballpoint — is remarkable for being almost a completely distinct form of communication. Email is just a distant relation to the kind of contemplative writing inspired when one takes the time to sit down with paper and pen and put down thoughts — somehow it’s a more serious enterprise, and yet invites flights of fancy in a way that email doesn’t. Maybe because it seems more weighty and permanent? Because it takes actual concrete form before our eyes, and doesn’t just sit in cyberspace archives? I know I prefer to receive letters over email any day of the week (as rare as that is these days).

  5. Emails are great – quick, ideal for modern day living. They’re received in seconds and the we can also expect instant responses … though some people don’t write back and leave us in frustration.

    Receiving a snail mail letter on the other hand is special. How nice that someone has gone to the trouble of writing it long hand, sealing it in an envelope, putting a stamp on it and then going to the trouble of posting it. The whole process says ‘I care’. Rare in today’s world!

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